From 22nd till 25th October 2011, the 10th Athens Exclusive Designers Week took place in the congress hall of Ethniki Insurance, very close to the greek capitals center.
Athens Xclusive Designers Week is the international fashion event in Greece. It is designed according to international Fashion Weeks' standards that take place in Paris, London, Milan and New York. It collaborates with international fashion executives and organizations and it has the aid and support of various Greek Public Authorities. Thus, the Athens Xclusive Designers Week is considered to be the most important event in the Greek fashion industry.

