Since the end of 2009, he launched his own menswear label. He is a member of the
English "Ethical Fashion Forum", an institution that concerns  far more issues than just an "ecological consience". Αnyway, using "echo-fabrics", with the meaning of 100% natural materials made of cotton, wool, linen, silk etc, or at least not combined with non-recyclable fibers, is his major goal. Furthermore all leathers are a certified post-food industry leathers from the prominent manufacturer ALMA UK.
On the 28th 0f October at the Athens Fashion Week he had his first show of his menswear collection for spring/summer '12